Our Expertise

Market Intelligence & Insights

Every BRANDit plan starts with data. We study how Indian travellers think, plan and book, where your competitors stand, and where your real opportunity lies, so every decision after that is grounded in evidence

• Market insight reports
• Opportunity mapping
• Clear, actionable recommendations

• India outbound market analysis
• Consumer behaviour and booking patterns
• Source market and city-level analysis
• Competitive benchmarking
• Travel trade feedback and insights
• Campaign tracking and brand health studies

Brand Strategy & Positioning

India is not one market. We help you decide who to target, what to say and how to stand apart, with a positioning that feels relevant to Indian travellers rather than borrowed from another market

• Market entry strategy
• Brand positioning for India
• Audience segmentation
• Go-to-market planning
• Destination storytelling
• Partnership mapping

Travel Trade Representation

We act as your sales partner on the ground, building relationships with tour operators, wholesalers, OTAs and agents across the metros and fast-growing Tier 1 and Tier 2 cities

• Market representation
• Sales calls and sales missions
• Roadshows and trade events
• Agent training and specialist programmes
• Partnerships with wholesalers and OTAs
• Trade fam trips
• MICE and corporate trade engagement

Public Relations & Communications

We build your reputation in India through media relationships we have nurtured over years, telling stories that Indian travellers and journalists actually care about

• Media relations and press coverage
• Press releases and story pitching
• Media fam trips and interviews
• Spokesperson and launch support
• Reputation and issues management
• Media monitoring and reporting

Media Strategy & Buying

We plan and buy media across digital, print, outdoor and OTT, so your message reaches the travellers most likely to book, and every rupee is accounted for

• Media planning and strategy
• Digital, OTT and programmatic buying
• Print, outdoor and airport media
• Audience targeting and retargeting
• Campaign optimisation
• Transparent performance reporting

Digital & Social Media

Most Indian travellers start planning on their phones. We build your digital presence across the platforms they use every day, from inspiration on Instagram to search and booking

• Social media strategy and management
• Content calendars and community management
• Performance marketing and lead generation
• Search and YouTube campaigns
• Website and landing page support
• Analytics and monthly reporting

Consumer Marketing & Influencers

We go beyond the trade to reach travellers themselves, through campaigns, brand partnerships, the right creators and our own consumer platform, The Gypsy Travel Festival

• Consumer campaigns, seasonal and always-on
• Influencer and creator partnerships
• Celebrity collaborations
• Brand partnerships and co-promotions
• Luxury and niche audience campaigns
• Consumer showcases at The Gypsy Travel Festival

Events, MICE & Experiences

We conceptualise and deliver events end to end, supported by our own group companies for production, MICE travel and destination weddings

• Roadshows and destination showcases
• Trade shows and exhibitions
• Networking evenings and launches
• MICE planning and incentive travel
• Destination wedding promotion
• Production and on-ground logistics

Creative & Content Production

Our in-house creative team adapts your brand for Indian audiences, and produces fresh content that feels made for this market, not translated for it

• Campaign creative
• Social and digital content
• Video and photography
• Trade sales kits and brochures
• Presentations and event branding
• India-specific adaptation of global assets

Ad hoc Projects

Whether it’s a single roadshow, a launch campaign or a market study, we take on focused projects designed around a specific goal

• Strategic consulting
• Market feasibility studies
• Standalone campaigns
• One-off roadshows and events
• Launch support
• Partnership development