Case Studies

The Challenge

India’s outbound travel was growing, but Seychelles wasn’t capturing its share. Direct connectivity was limited to a few Air Seychelles flights a week.

Our Approach

Since 2022, we built the business case (Mahé searches up 356% on Skyscanner) for India market potential with IndiGo. This was also backed by alignment with DMCs, hotels and trade that would provide sustainable ground support.

Indigo airlines was eventually convinced with a sustainable business route between Mumbai and Mahe that addressed the connectivity issue.

Challenge

Move Qatar beyond its image as a transit and business stop, into a standalone short-haul leisure destination against well-established GCC choices

Our Approach

Intensive Trade focus by building key TA accounts, developed diverse itineraries, trained agents across India, engaged airlines and ran joint campaigns with large operators like MakeMyTrip, Thomas Cook, TBO and Travclan

The Challenge

Kenya’s perception is concentrated around the wildlife safaris specifically during Great Migration period. There’s limited awareness of Kenya’s diverse year-round experiences and low engagement beyond metro cities across Tier 2 and Tier 3 Indian markets.

Our Approach

We grew destination appeal with its diverse offerings beyond Masai mara through Instagram campaign which saw @magicalkenya_in from 0 to 6,000 followers in under a year.

End consumer outreach was prioritised through integrated marketing with unique consumer events like Gypsy travel festival.

Trade Engagement and training was intensified with over 4000 TA registrations for Magical Kenya Travel Specialist platform

The Challenge

• UAE destination coverage dominated by Dubai and Abu Dhabi.
• Limited visibility for Ras Al Khaimah among mainstream Indian travel audiences.
• Need to strengthen destination awareness primarily through earned media.

Our Approach

• Strategic Media RelationsConsistent engagement with leading travel, lifestyle, business and wedding publications.
• Experience-Led StorytellingCurated media familiarisation programmes to showcase the destination's varied tourism offerings.
• Distinct Destination PositioningDeveloping editorial narratives that differentiated Ras Al Khaimah within the wider UAE tourism landscape.

Approach

A balanced mix of macro, micro and nano creators

Creators who had visited drew on their own content; others positioned it as their next trip

Delivered

15 creators · 15 Reels · 8 carousels · 20 story reposts

The Challenge

Sr Lanka was growing in popularity in India but Teardrop was an unknown boutique hotel brand. With a very limited inventory across different locations, it was difficult to sell due to late booking patterns from Indian trade partners.

Our Approach

We focussed on developing an effective sales kit and product training across metros and tier 2 cities.

Trade communication was intensified with key destination drivers putting Teardrop in their itineraries especially for family travel and celebrations.

The Challenge

• Build visibility for Sydney among Indian corporate and business-event decision-makers.
• Reach audiences across awareness and active destination-search stages.
• Turn campaign engagement into relevant leads for future business-event opportunities.

Our Approach

• Publisher-Led AwarenessCampaigns across Times of India, CNBC TV18, FirstPost and Moneycontrol from March to June 2026.
• Performance MarketingMeta lead-generation ads and Google Search campaigns from June to August 2026.